We conduct usability testing every month. 3 "friends" come in and we give them a few tasks to complete on the site. It's amazing what you can learn. It takes a 1/2 day and then the time to discuss and decide if any issues need to be addressed.
It's a pain, it takes time and organization, but it's worth it.
Start Testing.
Website Usabilty No Nos....Bad Websites drive me CRAZY! Come along for the ride of my rants and bitches centered around Website Usability
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